Mr Qing

E-Marketing Analysis of Amazon Gong Zhang Student Number:L1197724 BA (Hons) International Management Teesside University Business School May,11, 2012 ABSTRACT This look into aims to investigate the effectiveness of E-marketing in an organization, trying to examine the job and E-marketing strategy of Amazon, a instauration famous online shopping website. It automatic also analyze the on-going affinity marketing of Amazon. In the probe process, the research worker will use of goods and services the questionnaires online survey via email invitation to collect the data showtime, and also will invite some(prenominal) participants be the interviewees to complete the whole research. At the end of research, the researcher will use Excel well-fixed ware to analyze the database and information that comes from the interviewees. AKNOWLEGEMENTS My thanks first go to my supervisor for his precious directions and suggestions, for his constant encouragement and gener osity in spending his duration on my paper. My thanks also hide to my roommates and classmates, who helped me receive the useable information and good advice on the thesis. I was fortunate to brook got the help of those authors whose invaluable plant irradiate my understanding of the works of E-marketing. Finally, I am grateful to my families for their support. They have been a source of strength all along.

This paper would be impossible without their handsome care and assistance. Contents ABSTRACT2 AKNOWLEGEMENTS3 Contents4 Chapter matchless6 1.1 Introduction6 1.1.2 Justification of this l ook7 1.1.3 Research Aim8 1.1.4 Research Ob! jectives8 1.2 Rational8 1.2.1 The beneifit of E-marketing8 1.2.2 The comment of E-marketing9 1.2.3 The introduction of Amazon10 1.2.4 E-marketing of Amazon11 1.2.5 The constrains of E-marketing14 1.2.6 The strengths and helplessness of Amazon16 1.2.7 Retail Competitor Analysis in UK19 Chapter dickens24 2.1 Literature Review24 2.1.1 Overview24 2.1.2 The...If you want to get a full soma of the moon essay, order it on our website: BestEssayCheap.com

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