Case

Problem: Jan Phillips, product market manager for northwesterly the States for Haagen Dazs is go about a dilemma, of introducing commencement cal fruit sorbet or pathetic plump down ice creams to re-capture the declining market share; beneath what score name it should be launched and to develop a market outline for the ice cream market in North America. spotlight Analysis: Haagen Dazs is a leading brand of superior persona ice cream sold through sell stores. gross sales are declining because of entry of new competitors in this piece who father brought the product to grocery shelves, introduction of new flavors, grim nutritionists calorie yogurts and small-scale fat ice creams. Market trends testify unconditioned sales and declining sales graphs for these producers. Strengths: Premium quality, rich taste, velvety texture, fountainhead established brand name. Weaknesses: High calorie count, extravagantly fat cloy. Opportunities: Buyer behavior, addiction to taste and texture. People whitethorn be buying ice cream because of own(prenominal) ask, and companionable necessarily; psychological variables, social influences, and the purchase situation, impulse reply to forgather their own taste buds, to reward their loved ones or themselves, to keep back an occasion, personal drive to eat something redolence. Threats: Consumers are more than wellness conscious and entry of new competition.

As the humble take aim needs are met in the PSSP model the consumer shifts their needs to the higher(prenominal) level in hierarchy of needs. Satisfaction of the compel for s omething sweet while keeping the calorie and! fat content low is one such intersection that nightfalls in the highest level of personal needs. Alternatives: 1. Status quo: sales may fall further and wampum may decline 2. Understand the ever-changing needs of the consumers and straits healthy options lost sales fecal matter be revived when consumers needs are met. Rolling in low cal fruit sorbet is one such pricey appraisal Checking on option two is favorable in this scenario and gives lineage to another dilemma should it be launched under akin brand...If you desire to get a full essay, order it on our website: BestEssayCheap.com

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