NDT Robotic Technology

NDT Robotic Technology

The Necessity of Defined Boundaries in Nursing

What the Hippocratic Oath is to physicians, the Nightingale Pledge is to nurses. The very essence of this pledge needs to be maintained today as it was intended to be when it was first used on a graduating nursing class in 1893 Detroit (Wikipedia, 2007). Its importance is not to be understated – its meaning not to be devalued. For any nurse in a leadership position, it is necessary to engrain this pledge in one’s mind, rather than just repeat it for the sake of a certificate.With this engrained mentality, the managing nurse will possess the capacity to effectively implement this dogma into the minds and lives of young nurses. The Nightingale Pledge is symbolic of the more general concept of nursing boundary theory. The American Nurses Association (ANA), the American Medical Association (AMA), the state and national governments of the United States, every university with a nursing program, as well as every nurse and physician all have well-founded interests in defining b oundaries that represent ethical and safe behaviors concerning nurses (Holder, 2007).As the world, specifically the US, continues to rely more and more on healthcare provision, it is unavoidable that some loss of integrity concerning the quality of nurses in general will occur. Young nursing students are not always as true-hearted about the profession as was the lovely Miss Nightingale. They may be drawn to the profession for a well known variety of other reasons including handsome salaries and constant, versatile demand for services. This precisely why the senior nursing staff must actively attempt to preserve the integrity of each nurse and thereby the entire profession.The question then becomes how to do it; how to instill the solid and earnest concepts presented in the Nightingale Pledge into the minds and hearts of budding nurses. Education is the key (Wikipedia, 2007). As a leader, a managing nurse may initiate continuing educational services for the nursing staff. Programs th at reinforce the foundations of nursing can be offered in a variety of formats. There are no rules for creative presentation. Five minutes at every staff meeting could be dedicated to boundary discussions, for instance. Staff emails could be sent regularly presenting a boundary â€Å"tip of the day†.Colorful and inviting flyers could be posted on the walls of staff break areas if nothing else. The importance lies in the transference of the knowledge; in the sowing of the seeds of Nightingale. The managing nurse, and every nurse, should strive to uphold personal integrity levels as well as preserving the time-tested, well-earned respect for the world’s most caring profession: Nursing (Holder, 2007). As time goes on, nursing careers will progress in all areas and in all directions. A certain percentage of nurses will graduate for the wrong reasons; this is unavoidable.With the necessary components of preservation activated and consistently engaged, the managing nurse can serve as one vehicle for the transference of this philosophy of care giving. It can be shown to young nurses that the gifts that they give daily to their patients and humankind in general are by far more valuable than the profession’s more obvious perks. Nurses need to develop a sense of family with all other nurses in the world (Holder, 2007). There needs to be common bonds inherit in all nurses. They must have a sense of community.The continuation of efforts to uphold the high moral and ethical standards, such as those presented in the Nightingale Pledge, are integral to the future of nursing worldwide. Bibliography/References Holder, K. & Schenthal, Stephen. (2007, Feb 13). Watch Your Step: Nursing and Professional Boundries. Retrieved Feb 10, 2007, from Nursing Center: http://www. nursingcenter. com/library/JournalArticle. asp? Article_ID=696090 Wikipedia. (2007, Feb 13). Nightingale Pledge. Retrieved Feb 10, 2007, from Wikipedia: The Free Encyclopedia: http://en. wikipe dia. org/w/index. php? title=Special:Cite&page=Nightingale_Pledge&id=100440708

Would Life in the State of Nature Be Intolerable as Hobbes?

Would life in the State of Nature be intolerable as Hobbes and Locke believe? The state of nature is described as a primitive state untouched by civilization; it is the condition before the rule of law and is therefore a synonym of Anarchy. Anarchy means without government, anarchist thought is the conviction that existing forms of government are productive of wars, internal violence, repression and misery. Hobbes political philosophy considers what the life of man would be like without the state; of which is described as ‘brutish, short and nasty. ’ This view strongly contrasts with the utopian elements in anarchist thought.The Leviathan, which is an archetypal statement of the need for strong government equates anarchy with violence and disorder. The complexity of political ideas generated by both philosophies can be examined and contrasted against one another; to generate an opposite consistent anarchist inversion of Hobbism thought that justifies life in a state of n ature that is not insufferable. Hobbes explores the logic of a situation in which human nature predisposes men to act in certain ways, and there is no superior power to stop them from warring with each other (Sorrel, 1996).Therefore in the state of nature there is no economic prosperity, as this depends on security and co-operation, no scientific knowledge ‘ no arts; no letters; no society; and which is worst of all continual fear and danger of violent death’( Leviathan 82) This is an intense and extreme depiction of what life would be like with no government at all. Superimposed on this are images of a partial state of nature resulting from the breakdown of central government, or civil war, the realistic dangers Hobbes is trying to avert ( Gauthier, 1969)Hobbes abstract justification for government rests on the legalistic fiction of the social contract. The contract is created between two individuals motivated to set up a government because of the miseries they endure in the state of nature of which there is no stable social organisation (Sorrel, 1986). Hobbes rationalises that individuals driven by fear and in search of peace would all come together to draw up a peace treaty, and simultaneously set up a sovereign in order to ensure that the promise is attained. Hobbes shows that it is in the interest of the people to live under a strong overnment, and therefore one should act in a way as to maintain the existing government (Sorrel, 1986). Moral obligation and its involvement in legal practice is something that is used to conclude that government is necessary, useful and has legitimate authority. In comparison, the anarchist William Godwin replied to the notion of an original contract by constructing a rational anarchist philosophy. He pertained that contracts were not between the fictitious entity the ‘people’ and the government, but between specific individuals (Woodcock, 1977).Godwin’s society would not be built In an assum ed past as Hobbes was, but on series of mutually and constantly renewed compacts between freely contracting individuals, permanent contracts such as marriage were seen as an infringement of freedom: this theory was based on the principle of justice in anarchist thought ( Nozick, 2006) The impact of Hobbes theory is based on the evocation of violence, fears and chaos which ensues without the role of the government to enforce law.If theses notions are ‘reversed, it can be argued that men are by nature, when uncorrupted by the perverting influence of the government and evil societies, peace loving and activated by spontaneous sympathy towards others’ ( Nozick, 2006) Therefore the logic of the situation is reversed; Government now ceases to be the protector of the individual and a guarantor of their lives and property. Instead ‘the state is seen as a chief threat to liberty, security and prosperity of the individual, whom it circumscribes with laws and regulationsâ₠¬â„¢ ( Rotberg, 2004) Hobbes did concede that governments might harm their subjects’ (Gauthier, 1969) but retained that this harm would ensue a lot less damage compared to the horror inflicted upon man in a state of war and calamity as in an anarchist society. Anarchists like Godwin and Tolstoy believed that governments are responsible for the greatest crimes, and promote devastating wars between states ( Ferrel, 2001). It is of course an over simplification that to say that anarchists believe men are always naturally coercive and peaceable, just as it is misleading to suggest that Hobbes thought all men were competitive and vainglorious .The anarchists conclude that government is a great and unnecessary evil, and that anarchy in the literal sense of no government need not mean anarchy in the popular sense of violence and disorder (Bain, 1967) . ‘The most basic element common to both theoretical frameworks is the assumption that social analysis begins with the individua l, his personal desires and wishes’ (Ferrel, 2001) rather than with the society as a whole; political conclusions are based on an individualist position. Hobbes defines freedom as the absence of external constraints on the individual.The need for a strong government to prevent civil war can be replaced with the government’s priority to promote a natural harmony of interests. ‘The restrictive role of the state is reduced to a minimum, and the logical consequence is a laissez faire liberalism in which there is a belief in the role of the state in maintaining internal peace, and providing defence against external enemies’ (Woodcock, 1977). If this brand of liberalism is taken to its logical extreme what results, is a kind of laissez faire anarchism postulating a natural harmony of interests in all spheres of social life. Woodcock, 1977) This is a conception of individual freedom that can be attained in a state of nature that is accepted by Hobbes. Although he does not believe in overriding the rights of the government, he espouses radical egalitarianism ( Gauthier,1969) . The equality of all men is a notion that is pertained in order to deny the nobility of the privileged, and hence disruptive status within the realm; all men are equally obliged to obey the sovereign ( Sorrel, 1996) The basic sense of equality against all men in the state of nature is necessary if all men are to live under a sovereign.He refutes the idea that some sections of humanity are naturally superior to others, the aristocracy are not superior by nature, but by social convention; women are not inferior by nature but by family convention. ( Sorrel, 1986) .In Godwin’s theory of justice it is understood that all men and women are morally equal, therefore justice demands they should be socially and economically equal. Therefore in a state of nature of which all men are equal, there would be no need for any civil war, as no man is above another nor has the auth ority to claim war against any fellow man (Woodcock, 1977)Hobbes psychological outlook on the nature of man is similar to an anarchist libertarian approach. The pleasures of life, especially sex, are viewed as passionate desire of man which should not be denied (Bain, 1967). There is no hierarchy of higher and lower passions, man is perceived as a machine motivated by a succession of desires: this view is subversive of social taboos and social morality (Gauthier, 1969). A belief in the fulfilment of mans natural desires can be turned into a positive plea to encourage individuals to satisfy their desires and find happiness (Ferrel, 2001).This could be achieved in a state of nature governed by anarchist thought, it is a position that would serve man well and allow them personal freedom against the walls of repression produced under the laws of government. Another direct assessment can be proposed regarding the outlook of law between the two contrasting philosophies. For Hobbes the law is defined as the will and authority of the sovereign, and is not due to the law of nature or the principles of natural justice.If the legitimacy of the sovereign’s authority is denied then so is the legitimacy of the law (Rotberg, 2004) . If one believes in independent standards of justice and morality; as do anarchists, existing laws can be judged as morally unjust. Moreover if government in itself is an evil then the laws propagated by the governments are not only coercive restrictions on individual liberty, but an intolerable form of coercion (Nozick, 2006) In conclusion, life in the state of nature would not be an unbearable way to live.There is a possibility that man may live harmoniously without the need of government to restrain them; as they are able to direct their passions and desires using a sense of rationality. The use of government has an inverse effect on society which causes corruption and creates wars with the use of individual power and authority. Hobbes s eems to be describing a society of beasts in anarchy after the disturbing influences of the state has been removed, after which people are unaware of the natural laws of equality of which they should live by. References Woodcock, George, (1977) The Anarchist Reader, chpt7 †¢ Ferrel, Jeff, (2001) Tearing Down The Streets; Adventures in Urban Anarchy, chpt 5, 2, 1 †¢ Nozick, Robert, ( 2006) Anarchy State and Utopia, chpt 2, 5 †¢ Rotberg, Robert, ( 2004) When States Fail; Causes and Consequences, chpt 4 †¢ Bain, William, ( 1967) Between Anarchy and Society chpt 1, 2, 3 †¢ Gauthier, David, ( 1969) The Logic of Leviathan, chpt 1, 2, 5 †¢ Sorrel, Tom, ( 1986) The Arguments Of Philosophies, chpt 8, 11 †¢ Sorrel, Tom ( 1996) Cambridge Companion to Hobbes, chpt 9 chpt = Chapter

Evaluation And Critical Analysis Of A 25 Minute...

The following is an evaluation and critical analysis of a 25 minute counselling session, titled Travel broadens the mind: An interview with ‘Jane’ on the 30/04/2016. A Rogerian style of counselling was used as this involves congruence or genuineness, empathy and unconditional positive regard (Geldard Geldard, 2012) an analysis of the interview in respect to these aspects is discussed .This structure of the interview was influenced by a review of different counselling microskills and was loosely based on the Counselling Interview Rating Form (CIRF) developed by (Russel-Chapine Shermin, 2000) which breaks a counselling session into the 5 phases of: opening, exploration, the action phase, problem solving and Closing. A partnership model was used in the interview and is evaluated using the characteristics of partnership defined by Davis, (2002). As Barnes and Rowe (2013) define partnership as a strengthening and enabling process the interview is also analysed for these ch aracteristics The interview took place at my home at a mutually convenient time, so we were more comfortable we sat facing slightly offset to each other with just the corner of the table between us as we each had a cup of tea. I would consider offering a client something to drink in the future it seemed to validate just sitting and talking. An ideal set up would have been two comfortable single chairs facing each other (not directly face on) as suggested by Geldard and Geldard (2012) to promote comfort andShow MoreRelatedHigh Noon at Alpha Mill Essay1682 Words   |  7 PagesItem 3: Skill Development Activity (Group) Objective(s): This addresses Subject Learning Objectives 1 Weighting: 30% Assessment Item 1: Oral Presentation (Individual): 20% Each student is required to individually give a speech of 10 minutes duration during the semester at a date and time to be arranged in Weeks 1 and 2. The speech can be on any topic you choose. You must identify the purpose of the speech utilizing the Competing Values Approach (eg creating commitment, cohesion; improvingRead MoreEssay on Profession Issues in Counselling Person Centred12506 Words   |  51 Pages1. Understand what is meant by counselling. 1.1 Define what is meant by the term counselling. BACP definition of counselling and psychotherapy:Counselling and psychotherapy are umbrella terms that cover a range of talking therapies. They are delivered by trained practitioners who work with people over a short or long term to help them bring about effective change or enhance their wellbeing.’ (BACP [online]). The BACP states that â€Å"counselling takes place when a counsellor see a client in a privateRead MoreAdvanced Professional Development21653 Words   |  87 PagesChairing Meetings 36 Effective Presentations 38 Time Management 43 Problem Solving 46 Mind Maps 49 Drill Down 52 Decision Trees 54 Thinking Hats 60 Cost Benefit Analysis 65 Part 2 – Personal Skills Audit 69 Interpersonal Skills 70 Multi-tasking 73 Learning Styles 77 Basic Management Skills Audit 95 Assignment 1 97 Assignment 2 103 AdvancedRead MoreAward In Education Training 650231182 Words   |  105 Pages(acknowledging their existing knowledge and experience); e) All the above are included in the 6 P’s; i.e. proper planning preparation prevents poor performance – evidenced in your, scheme of work, lesson plan and preparation of your resources for the session; Level Descriptors The descriptors provided below should be applied to knowledge evidence by learners, tutors, assessors and quality assurance. Level 3 learning would include: 1. Knowledge of relevant principles, and where appropriate theoriesRead MoreTraining and Development at Cadbury India Ltd, Delhi15402 Words   |  62 Pageswould like to talk about the training and development in charge to enquire for the identify the needs of training and development programs at present scenario. iii. Feedback from the employees through the interview and written questionnaire. For evaluation the effectiveness of training and development programs I would like to take feedback from employees that how much they get benefit from that programs. At last I would like to take suggestion for future improvement. INTRODUCTION SuccessfulRead MorePerformace Appraisal Methods in Relience, Maruti, Infosis, Wipro8784 Words   |  36 Pages 19 10. Company profile 21 -32 11. Conclusion 33 10. Data analysis and interpretation 35-52 12. SUMMARY OF FINDINGS AND SUGGESTIONS 53 Findings Recommendations Conclusion 54 BIBLIOGRAPHY 55 Read MoreForeign Literature About Stress8977 Words   |  36 Pagesthe academic year 2003/4 as well as participant observation of the entire cohort of 150 Masters students. It is suggested that article stress related to the academic task 2is caused by academic cultural differences particularly in regard to critical evaluation and participation in discussion in class, and by language ability. This study shows that stress is intense at the beginning of the academic programme and declines gradually as a function of a reduction in the academic workload, rather thanRead MoreArticle: Performance Appraisal and Performance Management35812 Words   |  144 Pagesorganizational objectives and strategy. Performance management eliminates the shortcomings of performance appraisal system to the some extent. Keywords: Human resource (HR), HR development, performance appraisal, performance management, performance evaluation. I. INTRODUCTION Organizations are run and steered by people. It is through people that goals are set and objectives are realized. The performance of an organization is thus dependent upon the sum total of performance of its members. The successRead MorePersonal Development as Strategic Manager18363 Words   |  74 Pages†¢ †¢ If a student does not arrive by the published start time for a timetabled class, they will be prevented from entering the class and only permitted to enter after the attendance register has been marked for that session. The student should see the lecturer at the end of the session only to obtain a LATE mark on the attendance register. Two late class arrivals will be treated and marked as one absence. Leaving early is considered the same as a late arrival. If you arrive late to your classesRead MoreDISSERTATION21474 Words   |  86 Pages21 2. 2. Why do young adults learn more vocabulary with A M activities? 22 2. 3. A M offer alternatives for different learning styles 23 2. 4. A M offer teachers different teaching approaches 24 2. 5. To help learners learn how to learn 25 2. 6. To motivate learners in their learning process 27 Summary 27 Chapter 3 Main points that must be considered when teaching/learning vocabulary with A M 3. 1. Different teaching/learning styles 28 3. 2. Activities should be meaningful

Why Everyone Is Mistaken About Thematic Essay Topics and Why You Must Read This Report Right Now

Why Everyone Is Mistaken About Thematic Essay Topics and Why You Must Read This Report Right Now Thematic essays are usually somewhat long, so it's not unusual to get many distinctive paragraphs to go over lots of unique points. Bear in mind the conclusion aims at reminding the audience precisely what the essay is about. Make sure your introduction provides the response to the question. The very first paragraph of your writing ought to be a quick introduction. The author is therefore predicted to connect various facts to produce a logical conclusion. Compose extra paragraphs if necessary to be able to completely answer the essay question. To be able to compose a persuasive and impressive essay one should possess decent writing and research skills, in addition to be in a position to organize own work and meet deadlines. Needless to say, the option of a specific research paper topic rides on the course you're taking. Geography essays are known to cause plenty of headaches to students. Writing an effective essay demands careful attention to detail and capability to organize your thoughts concerning the major subject of your research. You should begin distilling and reshaping your topic as soon as possible, although you will keep doing so as you research and write. Honing your topic is critical to producing a first-rate research paper, and you need to keep doing it throughout the undertaking. Thematic Essay Topics - What Is It? Congratulations it appears like you've received your very first thematic essay assignment! An essay cannot be polished enough. A regular essay is created of 5 paragraphs. Before you're able to start writing your thematic essay, it's advised that you first make an outline. Thus, you've got to examine requirements ahead of writing of an essay. The introduction should offer a synopsis of the paper. To learn to compose a thematic essay, it's vital to focus on the grading rubric. The next stage of writing a thematic paper is to find out the appropriate technique of the way to compose a thematic essay. In case, you feel that it's impossible to compose your thematic essay punctually or you're not sure you're writing it properly use our help. If it's the first time you're likely to use our article writing service, you most likely have a lot of questions. The middle class also started to develop. You now have the time to do each of the things you had postponed attempting to develop a topic. Do not increase your probability of being discontinued from your studies due to trusting people who cannot even aid with choosing history essay topics for high school students. Use factual info and base your response to each question on the particular document to which it is related, and make certain to compose each answer using complete sentences. Is one particular question that a number of students ask themselves. Naturally, your language does not need to be primitive. Theme essays are thought to be the simplest to write. Instructions together with a discussion on theme is found by following the hyperlink. It is the pulse of the story and if you choose correctly you will feel compelled (in a good way) to complete your story. Since you're working on a thematic endeavor, you always ought to adhere to the maturation of the major objective. Use the chapter exams as a pre-assessment to find out your weak spots, then conserve time by working through only the lessons you require . It is vital to identify and disclose the principal subject of the studied work. To guarantee that you will discover a complete answer to every question, we've got a support team that's always online.

Postmoderntiy a Break from Modernity - 1903 Words

Postmodernity: A Break from Modernity Postmodern is a complex term with multiple usages. As a consequence, it is open to conflation and confusion. The â€Å"post† in postmodern is not definitive and it’s up to the writers to clarify their particular usage. (Gibbins Reimer, 1996, p. 8) As such, the meaning of â€Å"post† in this paper refers a â€Å"break from†, â€Å"opposition to†, â€Å"difference to and from† and a response to†. Works of Karl Marx and John Stuart Mill; Friedrich Nietzsche and Michel Foucault will prove that there is break between Modernity and Postmodernity. Modernity Modernity refers to a way of life and state of mind that experience progressive economic and administrative rationalization on which this processes†¦show more content†¦A person may exercise his will but he must not harm other people. He can maximize his happiness only if it will not harm others. (p. 13) One must take into consideration that Mill’s Liberalism proposed general welfare of the people. One can see that the state may set some law. This is done to protect the interest of its people. Mill believes that if everyone receives a protection from the society thus everyone owes a return for that benefit(p. 69). Society has an obligation to the people. The society is to blame if children are misguided Mill propose mass education. He believe that if mass education was set up, there will be no more difficulty in thinking what the state should teach and how it should teach (p. 97). Marx and Mill were concerned about the general welfare of the people. If Marx discusses the equality of men by means of setting a communist society, Mill on the other hand believes general welfare can be promoted through civil/social liberty. Through the Works of Marx and Mill one can see that they are both concerned with the state as a whole. Thus, both of them adheres a universal principle addressing society, Mill on setting the framework of Liberal democratic thought and Marx claim to have a communist society. Postmodernity The term postmodern seems to have been first used in 1917 by Rudolf Pannwitz to describe nihilism of 20th century to which he took his discussion from Nietzche. (Cahoone, 2003, p. 1) Postmodernism

Total Quality Management in Events Sector †MyAssignmenthelp.com

Question: Discuss about the Total Quality Management in Events Sector. Answer: Introduction In the 21st century`s competitive environment, operational excellence is not an option but a requirement. Without excellence, a company cannot succeed. Total quality management can be described as a collection of companywide effort to apply and maintain a climate in which the firm continuously improves and is able to deliver supreme quality products and services to the ultimate consumers (Dale 2015). TQM efforts draw heavily on the techniques and tools of quality control. The concept of TQM was widely famous in the late 1980s and early 1990s; however, it was overshadowed by techniques like ISO 9000, Six Sigma and Lean manufacturing. This report throws light on the concept and history of Total Quality Management. It discusses the concept of Total Product in depth and applies the concept to an events organization based in the United Kingdom. The limitations of the concept have also been stated. During the 1970s-80s eras, the developed economies of Western Europe and North America were being made to stuffer by the stiff competition it received from Japan. The nation`s ability to produce high end and quality goods that too at a competitive cost was a blow to these developed nations (Goatish and Davis 2014). United Kingdom had become a net importer f finished goods. Unites States started a research on the quality control to find the ways to produce goods similar to the quality of the ones produced by Japan. It was during this era that the TQM concept began to take place. When the scientific management swept through the Us Industry, the processes of planning and carrying out the plan was separated (Asq.org. 2017). The Hawthorne experiments in the late 1920s showed how worker`s productivity could be enhanced or brought down by participation. Edwards Deming taught methods for statistical analysis and quality control to the Japanese. This was the origin of TQM (Oakland 2014). Juran taught the concepts of controlling quality and managerial concepts. Crosby came up with the promotion of zero defects, which paved the way for quality improvement in various countries. Ishikawa`s synthesis of the philosophy made a contribution to Japans success as a quality leader. The Japanese named their approach total quality company wide. The term quality management system came about at this time. The systematic and broad approach to managing the firm`s quality including processes as well as products is known as TQM (Oakland 2014).. Various quality standards such as the ISO 900 series and many award programs like Deming Prize and M. Baldrige National Quality Awards state down principles and procedures that comprise the TQM. Total Product Concept The total product concept can be defined as the bundle of services, which are offered by a service or a product. Taking the example of a fitness product, total product concept can be explained by as all the advantages the consumer receives by making us of that particular product. This benefit can be from good health to the good mental feeling associated with using the fitness product. Also the time saved by purchasing that product online. This concept is used by consumers who evaluate the services and products between various brands and tend to differentiate the benefits received from the product. They then go for products that provide them with the best value for the amount that they have paid (Toivonen 2012). This is the reason that companies make use of this concept to help the consumers to differentiate the competitors products from theirs thus enabling a unique position for them in the market. These are the bundle of functional activities, which consist of all the advantages that a firm promises to deliver to the consumer. These are the core needs, which the customer expects from the firm. The customer wants the company to satisfy all these needs. Customer satisfaction depends strongly on these. The satisfaction from these core needs tends to be the primary need of the consumer and an organization should make sure that these are satisfied. If these needs are not satisfied then, the customer will not be engaging in the service or buying the product again (Bon and Mustafa 2013). This component uses the features that are received by the consumers without paying for it. These benefits are used by the firm to build competitive advantage by making their product different from that of the competitors. Customers tend to consider these features when purchasing the product. If these are not provided, the product or services are sold at low prices in the market. Augmented or value added dimension These are the value added or augmented dimensions of a product where all the features of the service or product which go beyond the basic dimensions of it are to be identified and accordingly positioned. The high price of such products are identified from these attributes These consist of various ideas related to the future of the product. This is what the product could be and consists of the ways they can be improved thereafter (Hollensen 2015). This can be done by analyzing customer needs and conducting market research. Once the benefit becomes the normal feature of the product, it is time to start looking for new ideas. The concept of Total Product concept is often related to the Kano Model, which described that customers have various levels of needs that need to be identified and achieved. These needs need to be understood by the marketers and achieved thereafter. According to the Kano Model, the customer has a basic need, which is fulfilled by the basic components of the products. Fulfilling these needs of the customer comes at the primary level. The second is the performance needs, which are the features of the product. Presence of these needs I a product tends to enhance its value however, the absence of these needs tend to dissatisfy these customers. The last kind of needs is the delighters. These are the needs that a consumer gets delighted by (Hall 2012). If these needs are not fulfilled this does not give any dissatisfaction to the consumer, however fulfillment of these needs provides extreme customer satisfaction, which then differentiates the product from its competitors. Based near Birmingham, The Events Company is a management and organization company, which provides multi services. They design create and deliver evens of all types throughout United Kingdom and even worldwide (Events Company 2017). The company has been operating since the past fifteen years and has a name for providing good quality services. Their dedicated team of experts who are skilled at bringing vision and ideas to reality. Their activity type ranges from occasions and events associated with large national or international companies. They are skilled at working under a restricted budget. The event process of the Events Company can be described and divided into four major steps. These steps are as follows: Listen Respond Deliver Delight The company prides itself on their capability to understand the needs of the clients. From the initial meeting to the concluding consultation. The company makes sure that it is listening and understanding all the needs of the client in order to provide proper delivery. An accountant manager works with the client during the initial days to understand the objectives, outcomes and budget requirements. In the next step of the process, the accounts manager of the firm works with the architect of the company in order to design the event in response to the brief provided by the client. They offer all solutions with respect to the event cycle (Armstrong et al. 2015). They set points hold the venue and create visuals in this step. The team starts working for the event in this step. Even if it takes a lot of time, the client is always informed about the proceedings and the work schedule is kept a track of. The company always works to improve their services. Even after the event is over, using data captures and other techniques and analysis is made regarding the event success. Event Management in UK Conferences Live Events Company Fun Days Corporate Entertainment Parties Themes Team Building Application of Total Product Concept in the Events Company. The core concept- The core concept of an events firm is the events that they have to offer. Events organization companies tend to adhere to client requirements by creating and organizing the events, which are wanted by them. Thus, the basic core values of the service are implementation of the basic idea and the happening of the event (Huang 2015). The centre theme of event management and organization centers on the happening of the event. The expected components are certain features of the event, which are expected by the clients, and these basic features should be delivered by the organization in order to help the client attain the proper level of satisfaction (Mair 2012). If these features are not provided then the client tends to remain dissatisfied. This component is something, which is offered by the organization to delight the consumers (Buswell ,Williams and Sutton 2017. These are not asked for by the consumer but delivery of this shall enhance the satisfaction of the consumer and help the firm in differentiating their services from that of its competitors. These are those components of a service, which could be improvised in the future by proper analysis. There is always scope for improvement, hence, it is required that the firm improvises its services regularly in order to provide client satisfaction. The events company has been asked to organize a birthday party for a client. The party is of a 25-year-old girl who is being surprised by her parents. The parents come up to the company and ask them to plan this party for them. The theme of the party is decided as Halloween. The following states how each product or service concept of the services offered by the event company can be used to enhance the quality of service for the client. Core- The core value is the basic requirement of an event. In this, the delivery of the event on the required date is itself the core product (Khanam, Siddiqui and Talib 2016). The core is not associated with any additional features. The mere delivery shall be the aspect. Expected- The expected component are the various features of the services offered. In the given example, as the party is a Halloween themed party. Hence, the events organization has to deliver the required party (Bienstock, Mentzer and Kahn 2015). All the specifications of the party as given by the client need to be followed and implemented. They need to make a checklist and ensure all the goods and decoration in the party is Halloween based. These services are what differentiate one firm from another. If the events organization is unable to deliver the required specifications then it shall lead to dissatisfaction Augmented- These are the add on specifications that the events organization might offer the client. If the client has asked for simple cutlery (Flexiblelearning.auckland.ac.nz. 2017). Then to delight the client, the organization might provide Halloween based cutlery for the same range. These value added features absence does not affect the client, however the presence of it enhances the clients satisfaction tenfold. Potential- As previously stated in the text above, the process of the Events Company involves a post event analysis (Calabrese and Corb 2015). This is similar to the Potential concept of the total product concept where the delivery of the particular event needs to be improvised in order to provide better services in the future. This can be done through up gradation of technology and faster implementation of ideas. The concept was essentially designed to suit the needs to a product and adhere to the needs of the consumer. However, application of this concept can also be done on a service, which is an event in this case. This has certain disadvantages. Many times the basic features, the expected features and the augmented features cannot be differentiated (Dhar 2015). The client irrespective of the fact that he has been provided extra, tends to behave under delivered. It can also happen that when the events organization in order to delight he consumer applies certain ideas but the client does not like the idea. This will lead to dissatisfaction. Conclusion Therefore, from the discussion it can be said that total quality management is a key concept whose application in the daily processes can enhance the quality of the product or the service. The concept was developed in the 1950s and has been replaced now by other new customized concepts. The total product concept enhances the quality of the service offered by providing the firm new ways in which they can meet as well as exceed the needs of the client. Thus, this concept should be applied in the daily operations to make the business a success. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Asq.org., 2017.History Evolution of Total Quality Management (TQM) | ASQ. [online] Available at: https://asq.org/learn-about-quality/total-quality-management/overview/tqm-history.html [Accessed 16 Nov. 2017]. Bienstock, C.C., Mentzer, J.T. and Kahn, K.B., 2015. How are service firms measuring and managing service quality/customer satisfaction?. InProceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference(pp. 161-161). Springer, Cham. Bon, A.T. and Mustafa, E.M., 2013. Impact of total quality management on innovation in service organizations: Literature review and new conceptual framework.Procedia Engineering,53, pp.516-529. Buswell, J., Williams, C. and Sutton, C., 2017. Principles of monitoring service quality.Service quality in leisure, events, tourism and sport, (Ed. 2), pp.227-249. Calabrese, A. and Corb, M., 2015. Design and blueprinting for total quality management implementation in service organisations.Total Quality Management Business Excellence,26(7-8), pp.719-732. Dale, B., 2015.Total quality management. John Wiley Sons, Ltd. Dhar, R.L., 2015. Service quality and the training of employees: The mediating role of organizational commitment.Tourism Management,46, pp.419-430. Flexiblelearning.auckland.ac.nz. 2017.Cite a Website - Cite This For Me. [online] Available at: https://flexiblelearning.auckland.ac.nz/mktg201/14/tpc.pdf [Accessed 16 Nov. 2017]. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Hall, C.M., 2012. Sustainable mega-events: Beyond the myth of balanced approaches to mega-event sustainability.Event Management,16(2), pp.119-131. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, S.J., 2015. The Relationships among Perceived Service Quality, Perceived Service Value, Satisfaction and Behavioral Intention In the case of Local Authority Cultural Events. Khanam, S., Siddiqui, J. and Talib, F., 2016. Role of information technology in total quality management: a literature review. Mair, J., 2012. A review of business events literature.Event Management,16(2), pp.133-141. Oakland, J.S., 2014.Total quality management and operational excellence: text with cases. Routledge. The Events Company. (2017).Event Companies Birmingham | About Us | The Events Company. [online] Available at: https://www.theeventscompany.co.uk/about-us-event-companies-birmingham/#process [Accessed 16 Nov. 2017]. Toivonen, R.M., 2012. Product quality and value from consumer perspectiveAn application to wooden products.Journal of forest economics,18(2), pp.157-173.